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Brand You

Brand You ebook ISBN: 0273779214
Publisher: Pearson UK
Author: John Purkiss,David Royston-Lee
Number of Pages: 264 
File: brand-you.pdf
Reads: 3151017


In the modern workplace, clearly defined hierarchies are on the wane, few of us have ‘jobs for life’ and many of us have portfolio careers or are self-employed. In these self-reliant times, it’s essential to be remembered for the right reasons. Brand You helps you develop a powerful personal brand, both on- and offline, and shows you how to: Discover your talents, values and purpose Become more visible in your market Make the most of your networks Build your brand online using blogs, LinkedIn, Facebook and Twitter Attract people who want what you do in the way that you do it This new, extended edition is the definitive guide to personal branding and is packed with new material on social media, charisma and discovering your mission, as well as new exercises and examples. It is supported by valuable extra tools. To succeed in today's fast-paced environment, you have to know yourself and be able to communicate your brand to the outside world. This book will show you how. Highly recommended.- Gemma Greaves, Marketing Director, The Marketing Society. A must-read for everyone, from trainees to board members.- Sanjay Shah, Chief Financial Officer, The London Clinic.

The Brand You 50 (Reinventing Work)

The Brand You 50 (Reinventing Work) ebook ISBN: 9780375410970
Publisher: Knopf
Author: Tom Peters
Number of Pages: 224 
File: the-brand-you-50-reinventing-work.pdf
Reads: 8482889


Michael Goldhaber, writing in Wired, said, "If there is nothing very special about your work, no matter how hard you apply yourself you won't get noticed and that increasingly means you won't get paid much either. In times past you could be obscure yet secure -- now that's much harder." Again: the white collar job as now configured is doomed. Soon. ("Downsizing" in the nineties will look like small change.) So what's the trick? There's only one: distinction. Or as we call it, turning yourself into a brand . . . Brand You. A brand is nothing more than a sign of distinction. Right? Nike. Starbucks. Martha Stewart. The point (again): that's not the way we've thought about white collar workers--ourselves--over the past century. The "bureaucrat" on the finance staff is de facto faceless, plugging away, passing papers. But now, in our view, she is born again, transformed from bureaucrat to the new star. She works in a professional service firm and works on projects that she'll be able to brag about years from now. I call her/him the New American Professional, CEO of Me Inc. (even if Me Inc. is currently on someone's payroll) and, of course, of Brand You. Step #1 in the model was the organization . . .a department turned into PSF 1.0. Step #2 is the individual . . .reborn as Brand You. In 50 essential points, Tom Peters shows how to be committed to your craft, choose the right projects, how to improve networking, why you need to think fun is cool, and why it's important to piss some people off. He will enable you to turn yourself into an important and distinctive commodity. In short, he will show you how to turn yourself into . . . Brand You. See also the other 50List titles in the Reinventing Work series by Tom Peters -- The Project50 and The Professional Service Firm50 -- for additional information on how to make an impact in the professional world.

Building Brand You!

Building Brand You! ebook ISBN: 1490761500
Publisher: Trafford Publishing
Author: Omar Abedin
Number of Pages: 144 
File: building-brand-you.pdf
Reads: 9077354


The world today is struggling with the Personal Brand Paradox. On the one hand, growing competition at a global level is making it increasingly difficult for people to make enough money to support the lifestyle that more and more of us aspire for. On the other hand, social media and the Internet are giving us all the opportunity to experience global fame. In fact, the millennial generation that has grown up with the Internet as a fact of life now expects that they will at some point get their fifteen minutes of fame. So how do you resolve this clash between an unstoppable force and an immovable object? Building Brand YOU! casts light on what many consider to be the (black) art and science that is branding and marketing and its practical application to building your personal brand. The tools and methods described in the book are used by millions of marketers around the world to build the brands they manage on a daily basis. Now, you can apply these trusted techniques to truly differentiate yourself, and if done well, it is nothing short of magical.

Summary: The Brand You 50

Summary: The Brand You 50 ebook ISBN: 2511016532
Publisher: Primento
Author: BusinessNews Publishing
Number of Pages: 15 
File: summary-the-brand-you-50.pdf
Reads: 1558426


Complete summary of Tom Peters' book: "The Brand You 50: Fifty Ways to Transform Yourself from an "Employee" into a Brand that Shouts Distinction, Commitment and Passion!". This summary of the ideas from Tom Peters' book "The Brand You 50" suggests that the paradigm of an employee working for a company on a corporate payroll is increasingly outdated. Even if you work for a company, it is imperative that you are your own “brand”. In his book, the author explains that this means providing the specific set of skills needed, adding value to the company and constantly upgrading your skills. This summary presents Peters' 50 tips that every ambitious businessperson should incorporate into their life in order to establish and express your "brand". Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "The Brand You 50" and discover the key to standing out at work by developing your own personal brand.

A Brand You Can Count On

A Brand You Can Count On ebook ISBN: 1257202294
Publisher: Lulu Press, Inc
Author: Jason T. Johnson
Number of Pages: N.A 
File: a-brand-you-can-count-on.pdf
Reads: 7401156


Homicide Detective Jake Jackson has it all, great family, friends, and job. However, when the call comes in about a body in the river, Jackson's life may never be the same. The body pulled from the river is someone known to him. When he's contacted by the sadistic killer minutes later, it turns personal. The murderer seems to know everything about him - could it be a friendship gone wrong or just someone with a past grudge Taken off the case by the chief of police, Jackson teams up with his computer guru daughter and a few close friends. When more acquaintances go missing, only to turn up dead with a note from the killer, it's a race against time. Urgency sets in when a family member disappears - will he track down the killer before the victim is marked for death

The New Brand You

The New Brand You ebook ISBN: 9780991906024
Author: Julie Broad
Number of Pages: 270 
File: the-new-brand-you.pdf
Reads: 2139554


You want people to recognize you, like you, and trust you, so they buy from you. You may have already branded yourself with this in mind but perhaps you're not getting the desired results. Many people think that branding is about cool logos, fancy websites and social media popularity. But this line of thought causes potential successes to fail. So what does work? In The New Brand You, Julie Broad, MBA, bestselling author, popular speaker, and award winning entrepreneur, shares the secrets of creating a trusted brand. You'll learn what is critical in reinventing your personal brand, and why you may never have to tweet, pin or post to do it. Did you know that ...' Your brand is first of all about the feelings, thoughts and experiences of your customers and clients. There are at least 42 common communication mistakes that dilute your message, and only two things you have to do to have a brand with big impact. Online, you are who Google says you are ... The New Brand You is your detailed guidebook to successfully recreating your brand and attracting your ideal clients."

Brand New Brand You

Brand New Brand You ebook ISBN: 9781925921816
Author: Garry Browne
Number of Pages: 162 
File: brand-new-brand-you.pdf
Reads: 7680896


Brand New Brand You explores your personal branding, how you can improve it, and the intersection between reputation, recognition and relevance. This book will show you how and why your personal brand is the key to your success and how to actively manage it, whatever age and stage of life you are at.


Publisher: Xlibris Corporation
Author: Rick Balsiger
Number of Pages: 122 
File: branding-you-marketing-you.pdf
Reads: 6046933


The world has changed. And so must the way we approach our job search. The days of dusting off the resume, blasting them out and waiting for the phone to ring are long gone. Today, that’s the job search equivalent of trying to sell ourselves on eBay. The reality is that few tasks are more challenging and demanding than building and managing a job search. It is indeed a job. In fact, it’s really a business and we are the business, the brand and the product. To maximize success in today’s ultra-competitive environment, we can no longer view ourselves simply as a job candidate. Transforming ourselves into a highly professional marketer of our brand and product is essential. And as with all successful marketing, it requires a well defined strategy, exceptional planning and flawless execution. “Branding You, Marketing You” is a concise, informative and practical guide that shows you how.

Managing Brand You

Managing Brand You ebook ISBN: 9780814410684
Publisher: Amacom Books
Author: Jerry S. Wilson,Ira Blumenthal
Number of Pages: 236 
File: managing-brand-you.pdf
Reads: 9504523


Whether we realize it or not, we are all brands. We all have qualities that shape and influence how the people in our lives see us—and how we see ourselves. Nationally respected brand experts Jerry Wilson and Ira Blumenthal have helped some of the most exceptional companies and individuals in the world perfect their images. Now, in Managing Brand You, they reveal their proven seven-step process for personal brand building. Using illuminating examples from successful corporations like Coca-Cola and Starbucks as well as high-profile celebrities like Bono and Oprah, Managing Brand You gives readers a step-by-step guide for conducting a self analysis, creating a unique identity, defining their objectives, discovering their passions, creating a plan, putting that plan into action, and monitoring their progress. Wise and insightful, this book will help readers identify what it is that makes them unique and communicate it in a way that guarantees them success.

You Are the Brand

You Are the Brand ebook ISBN: 0813550424
Publisher: Rutgers University Press
Author: Steve Adubato
Number of Pages: 234 
File: you-are-the-brand.pdf
Reads: 8967427


Presents an analysis of the brands of more than thirty companies and people and discusses their marketing strategies and why they are successful.


Publisher: Imac Mduduzi Dube
Author: Imac Mduduzi Dube
Number of Pages: 100 
File: stand-out-by-personal-branding.pdf
Reads: 4864501


Stand out by Personal Branding is a handy book that will help you realize your personal brand and the way you are representing it to those surrounding you at the moment. In this book the author highlights that we are all brands, it is real up to the individual to create a good brand. It encourages the reader to be aware of the message they send to the world by the way they talk, dress or even talk. When you are not aware of the brand you are you could destroy the chances of achieving your dreams. In the book you will find examples of the strongest brands and how they got to where they are, advice on how to renew your damaged brand and pursue your purpose in life. Most people have stopped doing the things they enjoy in life because they are stuck in the maintenance roller coaster where all they do is work to maintain the bills because they have stopped dreaming and taking care of real issues in life. This book will give you step by step solutions on how to: Market your brand Identify you target market Take care of your financial issues that could damage your brand Improve and manage your image Choose and evaluate your associates Embrace change Manage your emotions to protect your brand Keep and build good relationships

Brand Against the Machine

Brand Against the Machine ebook ISBN: 1118160339
Publisher: John Wiley & Sons
Author: John Michael Morgan
Number of Pages: 224 
File: brand-against-the-machine.pdf
Reads: 1503773


Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic associations to establish credibility. Brand Against the Machine will help you stand out, get noticed, and be remembered. Brand Against the Machine is the blueprint for how to market your brand to attract better clients and stand out from the clutter that is traditional corporate branding and marketing. Instant Positioning Method: How to instantly stand out from the crowd and position yourself as a resource, not just another service provider The 20/60/20 Rule: Why it's important to take a stand and why it's okay to have haters—because it creates a stronger bond with those who love you Ditch your traditional corporate branding and marketing, and exchange it for something memorable. Your customers will thank you for it.

The Brand Who Cried Wolf

The Brand Who Cried Wolf ebook ISBN: 111803676X
Publisher: John Wiley & Sons
Author: Scott Deming
Number of Pages: 224 
File: the-brand-who-cried-wolf.pdf
Reads: 1558914


PRAISE FOR THE BRAND WHO CRIED "WOLF" "Powerful brands command. Read this insightful book and allow Scott to share how to make your brand stand out and deliver you buckets of money!" —Mark Victor Hansen, bestselling author of the Chicken Soup for the Soul(r) series "Deming's approach to branding is not about gimmicks. It's about relationships-the real formula for building and sustaining your brand and your business." —Rieva Lesonsky, Editorial Director, Entrepreneur magazine "It doesn't matter what you sell. We're all selling service. Deming's book shows businesses of all sizes how to create incredible brand power through innovative service levels. The Brand Who Cried Wolf will not end up on your book shelf; it will stay in your briefcase or on your desk as a daily reference guide. If you want to grow your business, get this book!" —John Valletta, President, Super 8 Motels "Deming's revelations on creating an emotionally engaging experience between you and your customer are without equal!" —Joel Bauer, bestselling coauthor of How to Persuade People Who Don't Want to Be Persuaded "The Brand Who Cried Wolf explains how every customer interaction, large or small, impacts your brand's image and reputation. This is an easy-to-read book— veryone in your organization needs to own." —Patrick Sweeney, coauthor of the New York Times bestseller Succeed on Your Own Terms; cohost of the nationally syndicated radio show Winning in Business "Deming delivers an essential message to businesses and delivers in a way you won't forget. You know the fairy tales, just adapt it to your unique brand: you!" —Wayne Kandas, CFP and host of nationally syndicated Bloomberg Radio "Stories sell, and that's what helps sell the ideas in this brilliant book. If you're in business-any business-you need this book. Get it now!" —Robert G. Allen, bestselling coauthor of Cracking the Millionaire Code; CEO of The Enlightened Millionaire Institute Chapter 8: Just Call Me Slick! People Really Hate to be "Sold" What We’ve Accomplished So Far By now you know that branding is not exclusively about business identity in the form of a logo or advertising. You might recognize the Nike brand from its iconic swoosh logo. You might immediately think of McDonald’s when you think of fast food because McDonald’s commercials are ubiquitous, but by this point, you know that icons and awareness do not constitute a brand. You also know that big businesses are not the only brands. Your business does not have to be the size of GM, Microsoft, AOL Time Warner or Wal-Mart. Your business could be run out of your home with you as the sole employee. You could conduct business from a small office with a single assistant, or in a store with several employees. The size, scope, and location of your business does not change the fact that it’s a brand, nor should any of these factors truly impact your brand if you’re focusing on one-on-one relationships. Businesses are not the only brands, either. Every individual is a brand, as are organizations from non-profits to political parties to social clubs. For example, the Gates Foundation, the Red Cross, UNICEF, Make-A-Wish Foundation, Boy Scouts, Girl Scouts, Kiwanis Clubs, Rotary Clubs, Republican Party, and Democratic Party — all are brands. The concept of branding I’ve been articulating is personal, which means everyone needs to develop one. Each category — from individuals to organizations to businesses large and small — brings with it its own brand development challenges. At the same time, however, these challenges are minimized when you understand your brand identity. Throughout this book, I have written about creating unique and memorable experiences for your customers. Chapter 2 defined a brand in terms of establishing relationships with your customers. Chapter 3 distinguished between types of experiences you can generate for your customers, and differentiated a brand experience from ones that are merely transactional or simply meet customer expectations. Chapter 4 highlighted the importance of changing your perspective to adopt your customer’s point of view, rather than emphasize your product or service. Chapter 5 analyzed the results of changing your perspective. Chapter 6 admonished you to avoid overstating your own worth. Finally, Chapter 7 focused on the ripple effects of your actions. Thus, most of the facets of branding I’ve been articulating since the beginning of this book have emphasized how you affect the customer’s perceptions. In other words, I’ve been talking about the customer’s connection to your brand. Now I’m going to talk about how you perceive your own brand, and about your connection to your own brand. Creating An Authentic Brand Identity: Sincerity Can’t Be Faked! First, you must take stock of your brand identity. In the Introduction to this book I stated that everyone is a brand. Everyone has a brand identity, but not everyone understands their own brand correctly, or even knows what it is. You cannot develop an authentic, sincere brand without this understanding. And you cannot create brand evangelists — people who trust you and praise your brand every chance they get — without an authentic, sincere brand. You earn someone’s trust through your actions, so you’d better know how to act! Understanding your brand identity, and developing the trust that turns your customers into evangelists, involves knowing what your own beliefs and values are. The fact is, when you walk in your customer’s shoes, when you change your perspective to deliver the impossible, you’re reflecting a core element of your identity, your values, and your beliefs. When you are sincere about trying to understand your customers’ needs, desires, and what they’d truly love from you, a genuine connection is made that is the foundation of trust between you and your customers. Compassion and sincerity can’t be faked. Branding is not a matter of putting on a persona that others will like. It’s not playing a role, putting on a mask, or pretending — all that is superficial, a veneer that covers up the “real” you. Moreover, a veneer can be quickly spotted. I don’t think there’s anyone that hasn’t had the experience of being “sold.” It’s uncomfortable precisely because it’s not authentic. The experience simply feels hollow. Think about the slick car salesman who’s “going to do what it takes to get you into this car!” Maybe he’s heavy on the ‘hale fellow well met,’ demeanor, or drenches you with flattery. When the time comes to make an offer on the car, he engages in an overly dramatic show of anxiety. “I’m gonna see my manager right now and see if I can talk him into this one. Between you and me, he’s having a bad day, but I’m really gonna work on him.” Eventually, the long, drawn out ceremonial dance ends with you signing the lease or sale papers, but you walk away knowing the whole experience could have been different, and you dread the prospect of going through it again. Why do you dread it? What has soured you on going through the process again? In a word: insincerity. Insincerity is the wolf trotting around in sheep’s clothing pretending to be something he’s not. When you experience a wolf in sheep’s clothing, you’re soured on future interactions. It is this sort of insincerity that destroys a brand or prevents an authentic one from being established. The car salesman example is cliché, just like the sales girl at the clothing store who tells you every single piece of clothing you try on looks so good! Though they’re cliché for a reason, we tend to forget just what that reason is. We instantly recognize the cliché, but not what made it true in the first place.

Brand Your Instagram

Brand Your Instagram ebook ISBN:
Publisher: Nicole Smith
Author: Nicole Smith
Number of Pages: 64 
File: brand-your-instagram.pdf
Reads: 6629010


MONETIZE YOUR INSTAGRAM Build an Instagram presence that will generate a monthly revenue stream and establish your brand internationally The most common mistake marketers make with social media platforms, such as Instagram, is using them strictly for social purposes and not making them part of their bottom-line revenue strategy. Don't make the same mistake! Every second you or an employee spends on social media needs to generate more than likes - it needs to generate income. Brand Your Instagram is an easy to use marketing tool that systematically leads you through the art of utilizing beautiful images to the science of establishing an income-generating digital audience. This step-by-step guide is filled with straightforward, hands-on strategies that will transform the visibility, branding and efficacy of your current social media strategy.

Branding For Dummies

Branding For Dummies ebook ISBN: 1118958098
Publisher: John Wiley & Sons
Author: Bill Chiaravalle,Barbara Findlay Schenck
Number of Pages: 384 
File: branding-for-dummies.pdf
Reads: 6093458


Discover how brands are created, managed, differentiated,leveraged, and licensed Whether your business is large or small, global or local, thisnew edition of Branding For Dummies gives you the nuts andbolts to create, improve, and maintain a successful brand. It'llhelp you define your company's mission, the benefits and featuresof your products or services, what your customers and prospectsalready think of your brand, what qualities you want them toassociate with your company, and so much more. Packed with plain-English advice and step-by-step instructions,Branding For Dummies covers assembling a top-notch brandingteam, positioning your brand, handling advertising and promotions,avoiding blunders, and keeping your brand viable, visible, andhealthy. Whether you're looking to develop a logo and tagline,manage and protect your brand, launch a brand marketing plan, fix abroken brand, make customers loyal brand champions—oranything in between—Branding For Dummies makes it fastand easy. Includes tips and cautionary advice on social media and itsimpact on personal and business branding programs Covers balancing personal and business brand development References some of the major brand crises—and how toavoid making the same mistakes Shows brand marketers how to create brands that match theiremployers' objectives while launching their own careers If you're a business leader looking to set your brand up for theultimate success, Branding For Dummies has you covered.

Brand You

Brand You ebook ISBN: 9789043013956
Publisher: Pearson Education
Author: Liz Harris-Tuck
Number of Pages: 184 
File: brand-you.pdf
Reads: 4858655


Handboek vanuit marketingperspectief voor het kiezen van de juiste stage en baan, met name voor studenten in het hoger beroeps- en universitair onderwijs in commerciële richtingen.

Brand Zeitgeist

Brand Zeitgeist ebook ISBN: 1450206794
Publisher: iUniverse
Author: Chris Houchens
Number of Pages: 108 
File: brand-zeitgeist.pdf
Reads: 7487605


Trying to figure out how to connect with customers when traditional marketing has lost much of its value, and why connecting' is a whole lot more than today's buzzword? This is the book for you. Kelly Erickson, author of Maximum Customer Experience Most people know that branding is the most effective marketing strategy to build a long-term relationship with a dedicated group of customers. But many of us forget about the zeitgeist. The zeitgeist is the evolving collective consciousness of society, and it is what people are talking about. It's what determines trends and buying behaviors. Companies can tap into the power of the zeitgeist by providing customers with the tools they need to spread marketing messages through word-of-mouth and other viral channels. Chris Houchens, a marketing expert, uses real-world examples to show how branding works. Discover: Methods to craft and hone messages How to make the most out of first impressions Ways to harness groupthink The importance of logos and visual brand elements How to use social media How to measure the effectiveness of branding efforts And much more! If you have no idea how to create a marketing strategy or if you just need a fresh perspective on branding, then Brand Zeitgeist is for you.

Brand it Purple

Brand it Purple ebook ISBN: 0975184156
Publisher: Brand it Purple Pty Ltd
Author: Ashley Knoote-Parke
Number of Pages: 223 
File: brand-it-purple.pdf
Reads: 3582205


Business branding is big business - but the biggest growth area of branding and marketing today is personal branding. In this highly competitve business landscape it's easy to get lost in a field of red poppies.