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Brand You

Brand You ebook ISBN: 0273779214
Publisher: Pearson UK
Author: John Purkiss,David Royston-Lee
Number of Pages: 264 
File: brand-you.pdf
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Summary:

In the modern workplace, clearly defined hierarchies are on the wane, few of us have ‘jobs for life’ and many of us have portfolio careers or are self-employed. In these self-reliant times, it’s essential to be remembered for the right reasons. Brand You helps you develop a powerful personal brand, both on- and offline, and shows you how to: Discover your talents, values and purpose Become more visible in your market Make the most of your networks Build your brand online using blogs, LinkedIn, Facebook and Twitter Attract people who want what you do in the way that you do it This new, extended edition is the definitive guide to personal branding and is packed with new material on social media, charisma and discovering your mission, as well as new exercises and examples. It is supported by valuable extra tools. To succeed in today's fast-paced environment, you have to know yourself and be able to communicate your brand to the outside world. This book will show you how. Highly recommended.- Gemma Greaves, Marketing Director, The Marketing Society. A must-read for everyone, from trainees to board members.- Sanjay Shah, Chief Financial Officer, The London Clinic.

Brand You

Brand You ebook ISBN: 9780273777694
Publisher: Financial Times/Prentice Hall
Author: John Purkiss,David Royston-Lee
Number of Pages: 246 
File: brand-you.pdf
Reads: 8866239
 
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Summary:

In the modern workplace, clearly defined hierarchies are on the wane, few of us have ‘jobs for life’ and many of us have portfolio careers or are self-employed. In these self-reliant times, it’s essential to be remembered for the right reasons. Brand You helps you develop a powerful personal brand, both on- and offline, and shows you how to: Discover your talents, values and purpose Become more visible in your market Make the most of your networks Build your brand online using blogs, LinkedIn, Facebook and Twitter Attract people who want what you do in the way that you do it This new, extended edition is the definitive guide to personal branding and is packed with new material on social media, charisma and discovering your mission, as well as new exercises and examples. It is supported by valuable extra tools. To succeed in today's fast-paced environment, you have to know yourself and be able to communicate your brand to the outside world. This book will show you how. Highly recommended.- Gemma Greaves, Marketing Director, The Marketing Society. A must-read for everyone, from trainees to board members.- Sanjay Shah, Chief Financial Officer, The London Clinic.

Brand You

Brand You ebook ISBN: 9780955116421
Publisher: Artesian Publishing Llp
Author: John Purkiss
Number of Pages: 194 
File: brand-you.pdf
Reads: 7617981
 
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Managing Brand You

Managing Brand You ebook ISBN: 9780814410684
Publisher: Amacom Books
Author: Jerry S. Wilson,Ira Blumenthal
Number of Pages: 236 
File: managing-brand-you.pdf
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Summary:

Whether we realize it or not, we are all brands. We all have qualities that shape and influence how the people in our lives see us—and how we see ourselves. Nationally respected brand experts Jerry Wilson and Ira Blumenthal have helped some of the most exceptional companies and individuals in the world perfect their images. Now, in Managing Brand You, they reveal their proven seven-step process for personal brand building. Using illuminating examples from successful corporations like Coca-Cola and Starbucks as well as high-profile celebrities like Bono and Oprah, Managing Brand You gives readers a step-by-step guide for conducting a self analysis, creating a unique identity, defining their objectives, discovering their passions, creating a plan, putting that plan into action, and monitoring their progress. Wise and insightful, this book will help readers identify what it is that makes them unique and communicate it in a way that guarantees them success.

Building Brand You

Building Brand You ebook ISBN: 9780991375127
Publisher: Brandpro Media, LLC
Author: Cyndee Woolley
Number of Pages: 204 
File: building-brand-you.pdf
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Summary:

It all begins with a dream and Building Brand You will get you there. Learn the 7 Essential Steps to Building Brand You] 1. You are Brand You] Cut through the clutter to find your clear direction and transform your personal brand into something more meaningful and relevant in today's world. 2. Set your sights and your goals for You]topia Align your values, priorities and goals so you can clearly see the right path that lets you run unbridled, full speed ahead. 3. Value Brand You] or no one else will Equip yourself with the right tools and focus your efforts on consistently delivering exactly what your brand promises to your Ideal Customers. 4. Build your network wisely Strategically organize and prioritize your relationships in a network of Ideal Customers, Network of Peers and Inspirational Relationships that will help you achieve your goals. 5. Brand You] must be simple, short and strong Craft 5 key messages to eff ectively express your brand and creates an emotional connection with your network. 6. Smart Brands Speak Up Sharing in your successes builds strong relationships and enhances your brand value - driving the right kind of referrals. 7. Be Relevant or Be Replaced Stay relevant to your Ideal Customers to survive and thrive. Be true to core values but adjust your approach to stay relevant to current and future customers.

The New Brand You

The New Brand You ebook ISBN: 9780991906024
Publisher:
Author: Julie Broad
Number of Pages: 270 
File: the-new-brand-you.pdf
Reads: 6035846
 
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Summary:

You want people to recognize you, like you, and trust you, so they buy from you. You may have already branded yourself with this in mind but perhaps you're not getting the desired results. Many people think that branding is about cool logos, fancy websites and social media popularity. But this line of thought causes potential successes to fail. So what does work? In The New Brand You, Julie Broad, MBA, bestselling author, popular speaker, and award winning entrepreneur, shares the secrets of creating a trusted brand. You'll learn what is critical in reinventing your personal brand, and why you may never have to tweet, pin or post to do it. Did you know that ...' Your brand is first of all about the feelings, thoughts and experiences of your customers and clients. There are at least 42 common communication mistakes that dilute your message, and only two things you have to do to have a brand with big impact. Online, you are who Google says you are ... The New Brand You is your detailed guidebook to successfully recreating your brand and attracting your ideal clients."

Brand You

Brand You ebook ISBN: 9781539925057
Publisher: Createspace Independent Publishing Platform
Author: Hume N. Johnson
Number of Pages: 34 
File: brand-you.pdf
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Summary:

Are you where you want to be in your career;in your life? If not, this personal branding workbook is for you. Whether you are a mid-career professional looking to change jobs, or trying to access new career opportunities, a new college graduate seeking to establish yourself in your field or self-made entrepreneur trying to build your business, the Brand YOU personal branding workbook is the blueprint. This personal branding audit takes you through a series of questions that teaches you: - how to discover and define your unique personal brand, - how to assess your special strengths and build a compelling personal brand, and - how to access opportunities that can take your brand to the next level.

BRANDING YOU MARKETING YOU

BRANDING YOU MARKETING YOU ebook ISBN: 1462812929
Publisher: Xlibris Corporation
Author: Rick Balsiger
Number of Pages: 122 
File: branding-you-marketing-you.pdf
Reads: 9442682
 
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The world has changed. And so must the way we approach our job search. The days of dusting off the resume, blasting them out and waiting for the phone to ring are long gone. Today, that’s the job search equivalent of trying to sell ourselves on eBay. The reality is that few tasks are more challenging and demanding than building and managing a job search. It is indeed a job. In fact, it’s really a business and we are the business, the brand and the product. To maximize success in today’s ultra-competitive environment, we can no longer view ourselves simply as a job candidate. Transforming ourselves into a highly professional marketer of our brand and product is essential. And as with all successful marketing, it requires a well defined strategy, exceptional planning and flawless execution. “Branding You, Marketing You” is a concise, informative and practical guide that shows you how.

You Are the Brand

You Are the Brand ebook ISBN: 0813550424
Publisher: Rutgers University Press
Author: Steve Adubato
Number of Pages: 234 
File: you-are-the-brand.pdf
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Summary:

Presents an analysis of the brands of more than thirty companies and people and discusses their marketing strategies and why they are successful.

Master the Brand Called YOU: The Proven Leadership Personal Branding System to Help You Earn More, Do More and Be More At Work

Master the Brand Called YOU: The Proven Leadership Personal Branding System to Help You Earn More, Do More and Be More At Work ebook ISBN: 0982535384
Publisher: Global Insight Communications LLC
Author: Brenda Bence
Number of Pages: 240 
File: master-the-brand-called-you-the-proven-leadership-personal-branding-system-to-help-you-earn-more-do-more-and-be-more-at-work.pdf
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Summary:

Are YOU the brand of choice in your workplace? The world's most successful brand names inspire loyalty and trust. You rely on them again and again for their quality, innovation, and performance. What would it mean for your career, your job satisfaction—and your income potential—if your boss, colleagues, and customers felt the same about YOU? This groundbreaking book provides you with the only start-to-finish system for defining, communicating, and taking control of your leadership personal brand at work, whether you are leading yourself or leading others. Modeled after proven big-brand marketing methods, Master the Brand Called YOU guides you step-by-step through corporate branding techniques never before adapted for personal use. You will learn how to: * Identify the 6 essential positioning elements that define your leadership personal brand * Master the 5 everyday activities that most clearly communicate your brand as a leader * Avoid the top 20 Leadership Personal Brand Busters that could keep you from success * Increase both your earning power and your job satisfaction * Build on-the-job trust and loyalty in YOU

Brand You

Brand You ebook ISBN: 9780130388537
Publisher: Prentice Hall
Author: Michael R. Solomon,Kim Richmond,Greg W. Marshall,Elnora W. Stuart
Number of Pages: 305 
File: brand-you.pdf
Reads: 7913542
 
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Summary:

Products aren't alone in benefiting from branding. People can benefit too. Branding strategies help professionals get noticed and position them for exciting new career opportunities. Prepared by Kim Richmond of Saint Joseph's University, the Brand You handbook gives students concrete advice on how to thrive in a competitive marketplace and provides a hands-on approach to achieving career success. Brand You boxes appear throughout this textbook to help students plot their own branding strategies.

Brand Intervention

Brand Intervention ebook ISBN: 9780999529706
Publisher:
Author: David Brier
Number of Pages: 290 
File: brand-intervention.pdf
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Summary:

"Taken from over 30 years of building global brands, regional brands, local brands and startups, this is a no-holds-barred, no-punches-pulled compilation that will liberate your mind, empower your strategies and elevate your brand with master brander David Brier."--back cover

The Brand You 50 (Reinventing Work)

The Brand You 50 (Reinventing Work) ebook ISBN: 9780375410970
Publisher: Knopf
Author: Tom Peters
Number of Pages: 224 
File: the-brand-you-50-reinventing-work.pdf
Reads: 6408139
 
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Summary:

Michael Goldhaber, writing in Wired, said, "If there is nothing very special about your work, no matter how hard you apply yourself you won't get noticed and that increasingly means you won't get paid much either. In times past you could be obscure yet secure -- now that's much harder." Again: the white collar job as now configured is doomed. Soon. ("Downsizing" in the nineties will look like small change.) So what's the trick? There's only one: distinction. Or as we call it, turning yourself into a brand . . . Brand You. A brand is nothing more than a sign of distinction. Right? Nike. Starbucks. Martha Stewart. The point (again): that's not the way we've thought about white collar workers--ourselves--over the past century. The "bureaucrat" on the finance staff is de facto faceless, plugging away, passing papers. But now, in our view, she is born again, transformed from bureaucrat to the new star. She works in a professional service firm and works on projects that she'll be able to brag about years from now. I call her/him the New American Professional, CEO of Me Inc. (even if Me Inc. is currently on someone's payroll) and, of course, of Brand You. Step #1 in the model was the organization . . .a department turned into PSF 1.0. Step #2 is the individual . . .reborn as Brand You. In 50 essential points, Tom Peters shows how to be committed to your craft, choose the right projects, how to improve networking, why you need to think fun is cool, and why it's important to piss some people off. He will enable you to turn yourself into an important and distinctive commodity. In short, he will show you how to turn yourself into . . . Brand You. See also the other 50List titles in the Reinventing Work series by Tom Peters -- The Project50 and The Professional Service Firm50 -- for additional information on how to make an impact in the professional world.

Brand New Brand You

Brand New Brand You ebook ISBN: 9781925921816
Publisher:
Author: Garry Browne
Number of Pages: 162 
File: brand-new-brand-you.pdf
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Summary:

Brand New Brand You explores your personal branding, how you can improve it, and the intersection between reputation, recognition and relevance. This book will show you how and why your personal brand is the key to your success and how to actively manage it, whatever age and stage of life you are at.

Brand You! to Land Your Dream Job

Brand You! to Land Your Dream Job ebook ISBN: 9781541192508
Publisher: Createspace Independent Publishing Platform
Author: Diane C. Huth
Number of Pages: 128 
File: brand-you-to-land-your-dream-job.pdf
Reads: 5959238
 
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Summary:

DO YOU DREAD JOB HUNTING? Are you frustrated and confused about how to get a job in today's digital world? Discouraged by job boards where you send your resume with no response? Don't know how to answer the winner-take-all question - Tell me about yourself This is Your Secret Weapon to Landing Your Dream Job Finding and landing your idea job doesn't happen by chance. You have to know the secrets of how to market yourself just like a brand to stand heads and shoulders above all other applicants. In today's digital world, that means learning to master the online application process and computerized resume review and matching system that rejects more than half of all applications before a human being actually sets eyes on your credentials. Then you need to know the soft skills that will allow you to get selected for and excel at the one-on-one interview process. This step-by-step guide will teach you this unique set of skills jumpstart your career - fast! Don't apply for another job before your master and apply these insights to ensure your job hunting success. In this step-by-step guide, you will discover valuable insights and tactics including how to: Use social media to build your personal brand Employ the digital tools you need to simplify and supercharge your job search Master the hiring process - understand what happens when you submit your resume and job application Know what employers look for and reject in a candidate Create a powerful resume Learn the secret to a winning cover letter Get an internship and monetize it to enhance your job search Craft your elevator pitch to secure a meeting Network your way to your dream job Penetrate the secret job market where more than half of all jobs are found Prepare thoroughly to ace the interview Answer the two key questions that will decide your fate Negotiate the highest salary and best benefits Your dream job is out there somewhere. This book will give you the tools and know-how to find where it is hidden, get your persuasive credentials into the right hands throughout the hiring process, help you successfully complete the various interviews, and negotiate a great employment package. You will find 32 chapters chock-full of valuable insights, tips, scripts, hacks, and key resources to make your job search easier, faster and more efficient - and ultimately successful. This book includes examples of powerful resumes, elevator pitches, broadcast letters, the sure-fire cover letter format, samples of impactful business cards, and more. You'll also find links to dozens of companies and services you'll need to succeed to reach your goals. Check out my website at www.BrandYouGuide.com for a valuable step-by-step checklist to help you map out your job finding steps - a great To Do list summarizing all you learned while reading this book. Why I Wrote This Book I've worked in marketing and business management forever - for large companies like Johnson & Johnson, Nestle, Frito-Lay, CBS and Mission Foods, and smaller entrepreneurial companies like Skinny Snacks and Biovideo. I've screened thousands of resumes, interviewed hundreds of job candidates, hired scores of employees, and have mentored at least thirty college interns. I recently started teaching Marketing and Branding at several local universities, and discovered that my bright, talented students didn't have a clue how to find and land a job after graduation. So I wrote this book to give them - and you - the tools to find the perfect job - fast. Scroll up to the top of the page and click for a preview now - it's the fastest and easiest way to start your successful job search right now. "

Brand You

Brand You ebook ISBN: 9789043013956
Publisher: Pearson Education
Author: Liz Harris-Tuck
Number of Pages: 184 
File: brand-you.pdf
Reads: 9827466
 
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Summary:

Handboek vanuit marketingperspectief voor het kiezen van de juiste stage en baan, met name voor studenten in het hoger beroeps- en universitair onderwijs in commerciële richtingen.

Personal Branding for Entrepreneurs

Personal Branding for Entrepreneurs ebook ISBN: 0639955835
Publisher: Jonathan Ball Publishers
Author: Donna Rachelson
Number of Pages: 148 
File: personal-branding-for-entrepreneurs.pdf
Reads: 6918381
 
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Summary:

Personal Branding for Entrepreneurs provides quick-fire, practical advice and real-life examples and success stories to help entrepreneurs build and market their own personal brands. In today’s fast-paced, interconnected world, you need to have a personal brand, apart from that of your company. If you haven’t already got one, you need to start cultivating it into something of your choosing before it becomes defined by those around you. Learn what your personal brand is, why it’s critical to your success as an entrepreneur and what you need to do to grow, maintain and nurture it. Donna Rachelson, a specialist in branding and marketing, and the author of three books, distils and shares her insights from years of experience in helping entrepreneurs grow and scale their businesses through the building of their authentic personal brands. Jam-packed with easily digestible nuggets of information and easy-to-apply actions, and with contributions from seven other entrepreneurs from different industries and at different stages of their personal branding journeys, Personal Branding for Entrepreneurs is a must-have in any entrepreneur’s personal development toolkit.

Brand You

Brand You ebook ISBN: 9781543929874
Publisher: Bookbaby
Author: Stephen Marinaro
Number of Pages: 124 
File: brand-you.pdf
Reads: 4612070
 
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Summary:

With 20+ years of experience as a hairstylist, Stephen Marinaro, a.k.a. TheSalonGuy, has built a brand that focuses on bringing beauty, inspiration, and entertainment to millions of people. Whether he is creating hair tutorials or chatting with stars on the red carpet, Stephen lives by his values of professionalism, respect, and passion for his work. Brand You takes an inspirational look at Stephen's life, delving into how he utilized his experiences in order to build himself and his brand--and how it's changed his life.Brand You was written to inspire, motivate and help create a clear vision for those who are lost in their career path. The stories shared in Brand You explore Stephen's growth and journey to creating a successful brand.