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Star Power: The Impact of Branded Celebrity [2 volumes]

Star Power: The Impact of Branded Celebrity [2 volumes] ebook ISBN: 0313396183
Publisher: ABC-CLIO
Author: Aaron Barlow
Number of Pages: 548 
File: star-power-the-impact-of-branded-celebrity-2-volumes.pdf
Reads: 2329454


Stars do have real power, but not all of them wield it wisely. This work explores how a variety of celebrities developed their brands and how celebrity can become a jumping-off point to entirely unrelated activities. • Connects artists to their frequent collaborators, giving readers the benefit of an expansive introduction that leads logically into an advanced discussion of each star • Documents how pioneering individuals such as Woody Allen and Clint Eastwood expand their professional activities, thereby setting the precedent for what is now commonplace: the performer as writer, director, producer, and brand • Covers a broad range of individuals, including Ezra Pound, Charlie Chaplin, Mario Puzo, Lady Gaga, Oprah Winfrey, Spike Lee, Fran Drescher, and even President Theodore Roosevelt

BTEC First Business Level 2 Assessment Guide: Unit 3 Promoting a Brand

BTEC First Business Level 2 Assessment Guide: Unit 3 Promoting a Brand ebook ISBN: 1444186825
Publisher: Hachette UK
Author: Carole Trotter
Number of Pages: 64 
File: btec-first-business-level-2-assessment-guide-unit-3-promoting-a-brand.pdf
Reads: 1569359


Take the guesswork out of BTEC assessment with sample student work and assessor feedback for all pass, merit and distinction criteria. By focusing on assessment this compact guide leads students through each pass, merit and distinction criterion by clearly showing them what they are required to do. Helps your students' to tackle the new exam with confidence with mock examination questions together with answers and feedback Provides a sample student answer for every single pass, merit and distinction criterion, together with detailed assessor's comments on how work can be improved, so that students know exactly what their work needs to show to hit their grade target Includes realistic model assignments that provide an opportunity to generate all evidence, with each criterion and grade clearly indicated. Supports students with detailed revision-style summaries of all the learning aims from the unit allowing them to quickly find the facts and ideas they will need for their assessment. Enables you to customise your course to the units you deliver when used alongside other guides in the series

Government Gazette

Government Gazette ebook ISBN:
Author: New South Wales
Number of Pages: N.A 
File: government-gazette.pdf
Reads: 7424956


Agricultural Statistics, 2002 (Paperback)

Agricultural Statistics, 2002 (Paperback) ebook ISBN: 9780160869273
Publisher: Government Printing Office
Author: United States. Department of Agriculture
Number of Pages: N.A 
File: agricultural-statistics-2002-paperback.pdf
Reads: 6346648


Prepared under the direction of Forestine Chapman. Rose M. Petrone was responsible for coordination and technical editorial work. Contains reliable information on agricultural production, supplies, consumption, facilities, costs, and returns. Its tables of annual data covera wide variety of facts in forms suited to most common use.

Strategic Brand Management

Strategic Brand Management ebook ISBN: 9780273706328
Publisher: Pearson Education
Author: Kevin Lane Keller,Tony Apéria,Mats Georgson
Number of Pages: 829 
File: strategic-brand-management.pdf
Reads: 4263037


Finely focused on the "how to" and "why" throughout, this strategy guide provides specific tactical guidelines for planning, building, measuring, and managing brand equity. This approach considers why brands are important, what they represent to consumers, and what should be done by firms to manage them properly.

The Complete and Up-to-Date Carb Book

The Complete and Up-to-Date Carb Book ebook ISBN: 1440649723
Publisher: Penguin
Author: Karen J. Bellerson
Number of Pages: 624 
File: the-complete-and-up-to-date-carb-book.pdf
Reads: 4737340


The Complete & Up-to-Date Carb Book is the next generation in carb management, providing a quick, comprehensive way for savvy dieters to take control of their food intake and smartly manage their health. By learning how to calculate their net carb intake, dieters will not fall prey to the popular fads in dieting today. Bellerson includes information on calories, fiber and sugar grams, and total carb numbers for brand-name and generic foods, fast foods, processed and prepared foods, as well as natural foods and snacks. In all, there are more than 20,000 entries ranging from A to Z. The introductory material explains the glycemic index and how to use it, and the importance of fiber and sugars in calculating carbohydrate values. The strategies outlined here are easily compatible with The Zone, South Beach, and other balanced diet plans.

Product Packaging as Tool to Demand a Price Premium: Does Packaging Enhance Consumers‘ Value Perception to Justify a Price Premium

Product Packaging as Tool to Demand a Price Premium: Does Packaging Enhance Consumers‘ Value Perception to Justify a Price Premium ebook ISBN: 3954892324
Publisher: Anchor Academic Publishing (aap_verlag)
Author: Christoph Breetz
Number of Pages: 64 
File: product-packaging-as-tool-to-demand-a-price-premium-does-packaging-enhance-consumers-value-perception-to-justify-a-price-premium.pdf
Reads: 5934123


This study addresses the question of the impact of packaging to demand a price premium leveraging the example of retailer brand premium products in the food segment in Germany. Product tiering is a pricing structure that is commonly used by producers, in which consumers are segmented by willingness to pay for specific (added) product benefits. This is a way of maximizing utility for both consumers and producers, and is commonly already leveraged by producers of branded products, but lately also by retailer brands, especially to enable growth outside the value tier. This research uses a survey across grocery purchase decision makers in Germany to identify the relationship of packaging and willingness to pay across a sample of retailer brand Tier 1, Tier 2 and Tier 3 products as well as a branded product in four different grocery categories. The intent is to answer whether i) packaging currently justifies the premium price of retailer brand tier 1 products compared to other product tiers, ii) packaging justifies the tier 1 retailer brand price premium, and iii) demographics influence the willingness to pay a premium price.

Store Presentation & Design No.2 INTL

Store Presentation & Design No.2 INTL ebook ISBN: 9781584711094
Publisher: Visual Reference Publications
Author: Martin M. Pegler
Number of Pages: 174 
File: store-presentation-design-no-2-intl.pdf
Reads: 7742219


"This book presents some of the finest examples of how flagship stores, satellite stores and vendor shops are designed with "visual clues" that build a strong brand image and how they carry their "look" from one store to another. Included are over 40 examples of how store designers/architects create store designs that are adapted to different spaces, locations and countries while maintaining a recognizable brand image. Also shown are scores of examples of branding as it appears in store windows"--Publisher.

Doing Business on the Internet

Doing Business on the Internet ebook ISBN: 9781588520791
Publisher: Law Journal Press
Author: Julian S. Millstein,Jeffrey D. Neuburger,Jeffrey P. Weingart
Number of Pages: 1270 
File: doing-business-on-the-internet.pdf
Reads: 9082029


This book has the most up to date business transactions. With over 65 forms and checklists from actual Internet deals and transactions, it's a hands-on guide to the law of Internet commerce.

Les nouveaux défis du Brand Content

Les nouveaux défis du Brand Content ebook ISBN: 9782744065583
Publisher: Pearson Education France
Author: Thomas Jamet,Olivier Altmann
Number of Pages: 192 
File: les-nouveaux-défis-du-brand-content.pdf
Reads: 4645616


Face à des audiences fragmentées et un écosystème média où tout est connecté et simultané, quelles solutions concrètes, ludiques, engageantes et surtout efficaces est-il possible d'apporter aux marques ? La nouvelle donne consiste aujourd'hui à envisager le brand content de manière globale et à le rapprocher de la création publicitaire et de stratégies Paid, Earned et Owned Media, comme le font avec succès des marques comme Renault, Ralph Lauren, Coca-Cola ou Red Bull. Thomas Jamet propose ici des réponses aux nouveaux défis du brand content : storyplanning, culture de marque, prise en compte de la multiplicité des canaux de diffusion, mise en place de véritables plates-formes de communication intégrées... Sa réflexion, enrichie par la participation des experts Stéphane Hugon, Daniel Bô et Vincent Balusseau, des entretiens réalisés avec les grands témoins internationaux David Droga et Avi Savar, ainsi que l'étude de nombreux cas pratiques, apporte un éclairage nouveau sur la capacité du brand content à construire un vrai marketing de l'expérience. À l'attention des professionnels du marketing et de la publicité, cet ouvrage livre les outils indispensables pour aider les marques à développer leur territoire d'expression, mieux afficher leur différence et ainsi développer et conquérir des parts de marché. [4e de couv.]

Business Advantage Advanced Student's Book with DVD

Business Advantage Advanced Student's Book with DVD ebook ISBN: 0521181844
Publisher: Cambridge University Press
Author: Martin Lisboa,Michael Handford
Number of Pages: 192 
File: business-advantage-advanced-student-s-book-with-dvd.pdf
Reads: 2573467


An innovative, new multi-level course for the university and in-company sector. Business Advantage is the course for tomorrow's business leaders. Based on a unique syllabus that combines current business theory, business in practice and business skills - all presented using authentic, expert input - the course contains specific business-related outcomes that make the material highly relevant and engaging. The Business Advantage Advanced level books include input from the following leading institutions and organisations: Alibaba, Dyson, Piaggio, and The Cambridge Judge Business School. The Student's Book comes with a free DVD of case studies.