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Store Presentation & Design No.2 INTL

Store Presentation & Design No.2 INTL ebook ISBN: 9781584711094
Publisher: Visual Reference Publications
Author: Martin M. Pegler
Number of Pages: 174 
File: store-presentation-design-no-2-intl.pdf
Reads: 8608311


"This book presents some of the finest examples of how flagship stores, satellite stores and vendor shops are designed with "visual clues" that build a strong brand image and how they carry their "look" from one store to another. Included are over 40 examples of how store designers/architects create store designs that are adapted to different spaces, locations and countries while maintaining a recognizable brand image. Also shown are scores of examples of branding as it appears in store windows"--Publisher.

The Leader of the Future 2

The Leader of the Future 2 ebook ISBN: 1118047257
Publisher: John Wiley & Sons
Author: Frances Hesselbein,Marshall Goldsmith
Number of Pages: 336 
File: the-leader-of-the-future-2.pdf
Reads: 2530323


The Leader of the Future 2 follows in the footsteps of the international bestseller The Leader of the Future, which has been translated into twenty-eight languages, and is one of the most widely distributed edited collections on leadership to date. In twenty-seven inspiring and insightful essays, this book celebrates the wisdom of some of the most recognized thought leaders of our day who share their unique vision of leadership for the future. Returning Contributors: Ken Blanchard with Dennis Carey, Stephen Covey, Marshall Goldsmith, Charles Handy, Sally Helgesen, Rosabeth Moss Kanter, Jim Kouzes & Barry Posner, Richard Leider, Ed Schein, Peter Senge, and Dave Ulrich with Norm Smallwood. New Contributors: John Alexander, Darlyne Bailey, Howard Gardner with Lynn Barendsen, Usman Ghani, Ronald Heifetz, Joe Maciariello, Jan Masaoka, John Mroz, Brian O'Connell, Jeff Pfeffer, Ponchitta Pierce, Srikumar Rao, General Eric Shinseki, R. Roosevelt Thomas, Noel Tichy with Chris DeRose, and Tom Tierney. "Hesselbein and Marshall Goldsmith, one of the USA's top executive coaches, edited the collection The Leader of the Future 2. Its 27 eloquent essays provide a kind of hopeful, idealistic best-case scenario for future leaders of non-profits and businesses. This is not a cookie-cutter, how-to approach. The job of the essayists is to provide food for thought and goals. The high quality of writing here should inspire anyone who has aspirations for leadership." —Bruce Rosenstein, USA Today

Agricultural Statistics, 2002 (Paperback)

Agricultural Statistics, 2002 (Paperback) ebook ISBN: 9780160869273
Publisher: Government Printing Office
Author: United States. Department of Agriculture
Number of Pages: N.A 
File: agricultural-statistics-2002-paperback.pdf
Reads: 2818375


Prepared under the direction of Forestine Chapman. Rose M. Petrone was responsible for coordination and technical editorial work. Contains reliable information on agricultural production, supplies, consumption, facilities, costs, and returns. Its tables of annual data covera wide variety of facts in forms suited to most common use.

Nonrubber footwear

Nonrubber footwear ebook ISBN:
Author: United States International Trade Commission
Number of Pages: 258 
File: nonrubber-footwear.pdf
Reads: 9210062


Business Advantage Advanced Student's Book with DVD

Business Advantage Advanced Student's Book with DVD ebook ISBN: 0521181844
Publisher: Cambridge University Press
Author: Martin Lisboa,Michael Handford
Number of Pages: 192 
File: business-advantage-advanced-student-s-book-with-dvd.pdf
Reads: 8764354


An innovative, new multi-level course for the university and in-company sector. Business Advantage is the course for tomorrow's business leaders. Based on a unique syllabus that combines current business theory, business in practice and business skills - all presented using authentic, expert input - the course contains specific business-related outcomes that make the material highly relevant and engaging. The Business Advantage Advanced level books include input from the following leading institutions and organisations: Alibaba, Dyson, Piaggio, and The Cambridge Judge Business School. The Student's Book comes with a free DVD of case studies.

Senior Care 2. 0: Your Guide to Marketing Senior Services

Senior Care 2. 0: Your Guide to Marketing Senior Services ebook ISBN: 0557449561
Author: Michael Daehn,Wes Sperr,Kendall Brune,Mike Graham
Number of Pages: 236 
File: senior-care-2-0-your-guide-to-marketing-senior-services.pdf
Reads: 6990795


This unique book provides time proven marketing strategies with analysis, commentary and application by experts in the field of senior living and care. Senior Care 2.0 is your complete guide to marketing senior care services today.

The Complete and Up-to-Date Carb Book

The Complete and Up-to-Date Carb Book ebook ISBN: 1440649723
Publisher: Penguin
Author: Karen J. Bellerson
Number of Pages: 624 
File: the-complete-and-up-to-date-carb-book.pdf
Reads: 704140


The Complete & Up-to-Date Carb Book is the next generation in carb management, providing a quick, comprehensive way for savvy dieters to take control of their food intake and smartly manage their health. By learning how to calculate their net carb intake, dieters will not fall prey to the popular fads in dieting today. Bellerson includes information on calories, fiber and sugar grams, and total carb numbers for brand-name and generic foods, fast foods, processed and prepared foods, as well as natural foods and snacks. In all, there are more than 20,000 entries ranging from A to Z. The introductory material explains the glycemic index and how to use it, and the importance of fiber and sugars in calculating carbohydrate values. The strategies outlined here are easily compatible with The Zone, South Beach, and other balanced diet plans.

Star Power: The Impact of Branded Celebrity [2 volumes]

Star Power: The Impact of Branded Celebrity [2 volumes] ebook ISBN: 0313396183
Publisher: ABC-CLIO
Author: Aaron Barlow
Number of Pages: 548 
File: star-power-the-impact-of-branded-celebrity-2-volumes.pdf
Reads: 6450025


Stars do have real power, but not all of them wield it wisely. This work explores how a variety of celebrities developed their brands and how celebrity can become a jumping-off point to entirely unrelated activities. • Connects artists to their frequent collaborators, giving readers the benefit of an expansive introduction that leads logically into an advanced discussion of each star • Documents how pioneering individuals such as Woody Allen and Clint Eastwood expand their professional activities, thereby setting the precedent for what is now commonplace: the performer as writer, director, producer, and brand • Covers a broad range of individuals, including Ezra Pound, Charlie Chaplin, Mario Puzo, Lady Gaga, Oprah Winfrey, Spike Lee, Fran Drescher, and even President Theodore Roosevelt

Creating Powerful Brands

Creating Powerful Brands ebook ISBN: 1136445188
Publisher: Routledge
Author: Leslie de Chernatony
Number of Pages: 482 
File: creating-powerful-brands.pdf
Reads: 4515598


This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns. Bullets: • Summarises the latest thinking and best practice in the domain of branding • All new real marketing campaigns show how branding theories are implemented in practice • Brought right up to date with a clear European and UK focus Undergraduate business and marketing students studying brand management will find this an invaluable resource in their quest to understand how branding really works.

Product Packaging as Tool to Demand a Price Premium: Does Packaging Enhance Consumers‘ Value Perception to Justify a Price Premium

Product Packaging as Tool to Demand a Price Premium: Does Packaging Enhance Consumers‘ Value Perception to Justify a Price Premium ebook ISBN: 3954892324
Publisher: Anchor Academic Publishing (aap_verlag)
Author: Christoph Breetz
Number of Pages: 64 
File: product-packaging-as-tool-to-demand-a-price-premium-does-packaging-enhance-consumers-value-perception-to-justify-a-price-premium.pdf
Reads: 4514759


This study addresses the question of the impact of packaging to demand a price premium leveraging the example of retailer brand premium products in the food segment in Germany. Product tiering is a pricing structure that is commonly used by producers, in which consumers are segmented by willingness to pay for specific (added) product benefits. This is a way of maximizing utility for both consumers and producers, and is commonly already leveraged by producers of branded products, but lately also by retailer brands, especially to enable growth outside the value tier. This research uses a survey across grocery purchase decision makers in Germany to identify the relationship of packaging and willingness to pay across a sample of retailer brand Tier 1, Tier 2 and Tier 3 products as well as a branded product in four different grocery categories. The intent is to answer whether i) packaging currently justifies the premium price of retailer brand tier 1 products compared to other product tiers, ii) packaging justifies the tier 1 retailer brand price premium, and iii) demographics influence the willingness to pay a premium price.

Brand Management

Brand Management ebook ISBN: 9788174464804
Publisher: Excel Books India
Author: Harsh V. Verma
Number of Pages: 477 
File: brand-management.pdf
Reads: 9076094


Brands are wealth generators of the 21st century. With this in mind 'Brand Management' focuses on the key decision areas of competition and brand, concept of brand, brand equity, brand over time and branding strategies. The theoretical constructs are illustrated using case studies.