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Branded

Branded ebook ISBN: 1554694485
Publisher: Orca Book Publishers
Author: Eric Walters
Number of Pages: 136 
File: branded.pdf
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Summary:

The principal announces that the school is implementing uniforms, and Ian finds himself caught in a conflict. His friend Julia wants him to devise a plan to fight the decision, and the principal is determined to convince Ian the uniforms are a good idea. Ian wants nothing to do with the issue. While doing research for a social-justice class, he learns that the manufacturer of the uniforms is on the top-ten list for human-rights violations. When he tells the principal this, all he gets is a reminder that the penalty for refusing to wear the uniforms is suspension, and Ian finds himself caught in a whole new conflict—one with himself. Also available in French.

Branded

Branded ebook ISBN:
Publisher: Victoria & Albert Museum
Author: Gareth Williams
Number of Pages: 95 
File: branded.pdf
Reads: 8064922
 
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Summary:

What would people think of me if I drove a Mercedes? Am I more "Gucci" than "Nike"? Our brand choices say a great deal about us as individuals. This work takes a lighthearted look at how brands behave, how they gather associations and what they mean to the people that buy them.

Branded!

Branded! ebook ISBN: 9780470931769
Publisher: John Wiley & Sons
Author: Bernie Brennan,Lori Schafer
Number of Pages: 288 
File: branded.pdf
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Summary:

Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies. Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer's culture and strategy resulting in building brand equity. Comprehensive reviews of Starbucks, Zappos, Wet Seal, Macy's, 1-800-Flowers.com, JCPenney, Pizza Hut and Best Buy are featured. Branded!: Provides a clear review of social media as well as the rapid changes in the development and use of mobility. Demonstrates why retailers cannot 'wait and see', and must move rapidly Shows how each company's social media and mobility initiatives are based on the individual personality of the company. Discusses sophisticated analytic tools that enable retailers to measure their performance and make informed decisions on the data

Branded Male

Branded Male ebook ISBN: 0749450118
Publisher: Kogan Page Publishers
Author: Mark Tungate
Number of Pages: 228 
File: branded-male.pdf
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Summary:

Branded Male discusses the evolution of the male consumer and the efforts of marketers to tap into the underdeveloped male market. Using a typical modern male's weekday as a template, the book considers all the opportunities for marketing to him and the best ways to exploit these opportunities. Through this template, Branded Male examines male-centered branding in areas as diverse as cars, restaurants, technology, fashion & grooming, bars, gyms and books. Tungate also traces the evolution of the male consumer over the course of the past years, providing insight into how marketing experts have successfully targeted men.

Branded Customer Service

Branded Customer Service ebook ISBN: 9781576758861
Publisher: Berrett-Koehler Publishers
Author: Janelle Barlow,Paul Stewart
Number of Pages: 264 
File: branded-customer-service.pdf
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Summary:

The author of the bestselling "A Complaint Is a Gift" explores building band equity through enhanced and focused customer service.

Branded Nation

Branded Nation ebook ISBN: 0743271610
Publisher: Simon and Schuster
Author: James B. Twitchell
Number of Pages: 336 
File: branded-nation.pdf
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Summary:

Branding, says James Twitchell, is nothing more than commercial storytelling; brands are the stories that are associated with products. (For example, the special taste of Evian, says Twitchell, is in the brand, not the water.) Branding has become so successful, so ubiquitous that even institutions that we thought were above branding, antithetical to branding, have succumbed. Such cultural institutions as religion, higher education, and the art world have learned to love Madison Avenue or lose market share. Of course, most ministers, university presidents, and museum directors will insist that branding has nothing to do with them, but as Twitchell brilliantly demonstrates in this witty, insightful examination of three of our most important cultural institutions, wherever supply exceeds demand branding follows. The rise of the megachurch epitomizes branding in religion. From its inception the megachurch was designed not to compete with other churches but to bring in the "unchurched," especially men, worshippers who might otherwise be home watching television or strolling through the mall on a Sunday morning. The megachurches have been phenomenally popular, none more so than Willow Creek Community Church, just south of Chicago, one of the oldest megachurches, which Twitchell analyzes in Branded Nation. Colleges and universities have embraced branding as they have grown more alike. Especially among the top schools in the country, the student bodies, the faculties, often even the campuses themselves are practically interchangeable. What distinguishes each school is the story it tells about itself. Now every institution of higher learning has its image organizers, its brand managers, usually in the admissions or development offices, whose job it is to make their institution seem different from all the rest. Even museums, with their multimillion-dollar Monets, have seen the advantages of branding. The blockbuster exhibitions often put familiar paintings in a new context, that is, they provide a new narrative, branding the art. Museums keep expanding their stores, placing them not just near the entrance on the ground floor but throughout the museum, in the galleries themselves. Some museums, such as the Guggenheim, even franchise themselves, turning the institution itself into a brand. In short, high culture is beginning to look more and more like the rest of our culture. In perhaps his most subversive observation, Twitchell doesn't condemn the branding of cultural institutions. On the contrary, he believes that branding may be invigorating our high culture, bringing it to new audiences, making it a more integral part of our lives. Not since Bobos in Paradise has there been such a trenchant, provocative analysis of our world.

Branded

Branded ebook ISBN: 9781611630282
Publisher: Carolina Academic Press LLC
Author: Jason W. Lee
Number of Pages: 392 
File: branded.pdf
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Summary:

The second edition of Branded: Branding in Sport Business examines significant brands associated with the sport industry. The brands profiled in this work identify successful practices that have been utilized in the business of sport to cultivate brand equity. The concept of branding is significant and has generated great interest in academic and professional circles. The notion of branding encompasses aspects such as collective images, messages, associations, and other characteristics associated with organizations, products, and people. The breadth of information presented in this work provides points of discussion and further examination pertaining to significant branding considerations impacting the sport industry.​​

Branded Spaces

Branded Spaces ebook ISBN: 3658015616
Publisher: Springer Science & Business Media
Author: Stephan Sonnenburg,Laura Baker
Number of Pages: 278 
File: branded-spaces.pdf
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Summary:

Sweeping transformation of brands has led to a warranted need to conquer space for brand performances. Branded spaces emplace agents like consumers or other stakeholders to have an experience that is in multisensual association with a brand. In a fast changing world, branded spaces are becoming lighthouses for brands, for their image and for their relationship to agents. Additionally, the editors and contributors often use a story-like framework to explore how branded spaces are approached as well as to what degree they afford success. Management, branding, marketing, sociology, psychology, and philosophy are some of the disciplines that deal with branded spaces. To address the complexity and the multidisciplinary challenge of branded spaces, this topic is approached via different categories: places and possibilities, facts and figures, senses and sensualities, stories and situations as well as critiques and consequences.

Branded

Branded ebook ISBN: 0825489369
Publisher: Kregel Publications
Author: Tim Sinclair
Number of Pages: 143 
File: branded.pdf
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Summary:

"Using examples from our consumer culture, Tim Sinclair shows Christian that sharing Jesus has nothing to do with our trinkets or our T-shirts. It has everything to do with being personally branded by Christ."--From back cover

Branded Lives

Branded Lives ebook ISBN: 0857938142
Publisher: Edward Elgar Publishing
Author: Matthew J. Brannan,Elizabeth Parsons,Vincenza Priola
Number of Pages: 224 
File: branded-lives.pdf
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Summary:

'Branded Lives explodes the myth that a brand must, or even can stand for one unified, easily communicated message. While warning of the dangers of managing to preserve this myth, the book also celebrates the plurality of brand meanings generated by those employed to serve both the brand and the customer. I recommend reading this book in its entirety. If you are like me, your reading will bring a refreshing fullness to the experience of brands and branding and many new insights.' Mary Jo Hatch, University of Virginia, USBranded Lives explores the increasingly popular concept of employee branding as a new form of employment relationship based on brand representation. In doing so it examines the ways in which the production and consumption of meaning at work are increasingly mediated by the brand.This insightful collection draws on qualitative empirical studies in a range of contexts to include services, retail and manufacturing organizations. The contributors explore the nuances of employee branding from various disciplinary standpoints such as: organization studies, marketing, human resource management and industrial relations. They take a critical perspective on work and organizations and document the lived experience of work and employment under branded conditions. In investigating the extent to which a variety of organizational strategies seek to mould workplace meanings and practices to further build and sustain brand value and the effectiveness of these in terms of employee responses, the authors question whether the attempt to 'brand' workers' lives actually enhances or diminishes the meaning and experience of work.Based on in-depth qualitative, ethnographic and case study research this compendium will prove essential for researchers working within the general area of employment studies and specifically on branded employment and work. Students in marketing, human resource management and management as well as HR and marketing practitioners interested in employee branding will also find this book relevant and stimulating.

Tourism and the Branded City

Tourism and the Branded City ebook ISBN: 140948744X
Publisher: Ashgate Publishing, Ltd.
Author: John G. Gammack,Stephanie Hemelryk Donald
Number of Pages: 234 
File: tourism-and-the-branded-city.pdf
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Summary:

Comparing the major Pacific Rim cities of Sydney, Hong Kong and Shanghai, this book examines world city branding. Whilst all three cities compete on the world's stage for events, tourists and investment, they are also at the centre of distinct film traditions and their identities are thus strongly connected with a cinematic impression. Using an interdisciplinary approach, this book not only analyses the city branding of these cities from the more widely researched perspectives of tourism, marketing and regional development, but also draws in cultural studies and psychology approaches which offer fresh and useful insights to place branding and marketing in general. The authors compare and contrast qualitative and quantitative original data as well as critically analyzing current texts and debates on city branding. In conclusion, they argue that city branding should contribute not only to regional development and identity, but also to sustainable economic well-being and public happiness.

Branded Entertainment

Branded Entertainment ebook ISBN: 0749451432
Publisher: Kogan Page Publishers
Author: Jean-Marc Lehu
Number of Pages: 280 
File: branded-entertainment.pdf
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Summary:

Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to now embrace all media. Citing examples from film to music video, to computer games, the author explains the: history and development of product placement; advantages of this form of brand advertising; and methods employed by different brands Most importantly, Branded Entertainment discusses the future possibilities for using this form of promotion to recreate an emotional connection with customers and exploiting the opportunities afforded by advances in technology to spread the message across multimedia channels.

Branded

Branded ebook ISBN: 0786740965
Publisher: Hachette UK
Author: Alissa Quart
Number of Pages: 272 
File: branded.pdf
Reads: 1772392
 
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Summary:

Generation Y has grown up in an age of the brand, bombarded by name products. In Branded, Alissa Quart illuminates the unsettling new reality of marketing to teenagers, as well as the quieter but no less worrisome forms of teen branding: the teen consultants who work for corporations in exchange for product; the girls obsessed with cosmetic surgery who will do anything to look like women on TV; and those teens simply obsessed with admission into a name-brand college. We also meet the pockets of kids attempting to turn the tables on the cocksure corporations that so cynically strive to manipulate them. Chilling, thought-provoking, even darkly amusing, Branded brings one of the most disturbing and least talked about results of contemporary business and culture to the fore-and ensures that we will never look at today's youth the same way again.

Branded Conservatives

Branded Conservatives ebook ISBN: 9780820474656
Publisher: Peter Lang
Author: Kenneth M. Cosgrove
Number of Pages: 364 
File: branded-conservatives.pdf
Reads: 7760430
 
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Summary:

This book argues that Conservatism has made good use of branding in its move from the fringes to the center of American political life. Conservatives have built a unique brand around their candidates, their movement, and their issues that has facilitated their ability to win elections and implement public policies. Branding has been one of the major tools through which Conservatives have built an enduring movement over the last several decades and a tool through which their movement has become very resilient. This book is ideal for use in classes on American politics, campaigns and elections, media and politics, political marketing, and consumer marketing.

A Branded World

A Branded World ebook ISBN: 0471432881
Publisher: John Wiley & Sons
Author: Michael P. Levine
Number of Pages: 260 
File: a-branded-world.pdf
Reads: 7931809
 
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Summary:

Branded Component Strategies

Branded Component Strategies ebook ISBN: 3834964530
Publisher: Springer Science & Business Media
Author: Stefan Worm
Number of Pages: 224 
File: branded-component-strategies.pdf
Reads: 2143247
 
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Summary:

In the quest for better differentiation of their products, many firms in B2B markets have started to systematically invest in brand building. Stefan Worm analyzes how component supplier brand strength among original equipment manufacturers’ (OEMs’) customers affects component suppliers’ market performance in their relationships with these OEMs. Further, the author determines which management instruments are effective in building, sustaining, and leveraging component supplier brand strength. The analysis relies on data collected from multiple manufacturing industries.

It's a Branded World

It's a Branded World ebook ISBN: 0557093805
Publisher: Lulu.com
Author: Tom Sitati
Number of Pages: 200 
File: it-s-a-branded-world.pdf
Reads: 3087692
 
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Summary:

This is the first book on branding published in East Africa by an East African and takes a wide view of both the local and global brandscape. Through the collection of selected articles, the book which makes for an easy read, also tackles the future of brands and branding.

Branded Faith

Branded Faith ebook ISBN: 1608995593
Publisher: Wipf and Stock Publishers
Author: Rajkumar Dixit
Number of Pages: 180 
File: branded-faith.pdf
Reads: 3980032
 
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Summary:

Christianity may be the greatest story ever told, but in Western culture it is losing ground against the powerful forces of secularization. In examining the root causes of this cultural shift, does the church have anything to learn from secular society and the business sector? For decades the church has resisted the idea of using business methodologies in the religious sphere. Yet a closer look reveals that most church hierarchies have borrowed much of their organizational structure from the business sector. But the church is not alone in its borrowing. Today the lines between the church and the business sector are blurred, as both entities influence each other interchangeably. In Branded Faith, Rajkumar Dixit enters an engaging and intellectually stimulating analysis of what the church can learn from the business practices of marketing, branding, and contextualization. Using examples drawn from widely recognized companies such as Nike, Starbucks, Coca-Cola, and Subway, Dixit systematically builds a case for the power of a story, and emphasizes the importance of seeking culturally relevant ways to spread it. Those who care deeply about sharing Christianity powerfully and effectively will find in Branded Faith a thoughtful presentation of ideas on how to maintain the integrity of the gospel, while exploring fresh methods of communicating the good news to a postmodern society.

Branded Bodies, Rhetoric, and the Neoliberal Nation-state

Branded Bodies, Rhetoric, and the Neoliberal Nation-state ebook ISBN: 0739180207
Publisher: Rowman & Littlefield
Author: Jennifer Wingard
Number of Pages: 147 
File: branded-bodies-rhetoric-and-the-neoliberal-nation-state.pdf
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Summary:

Branded Bodies, Rhetoric, and the Neoliberal Nation-State, by Dr. Jennifer Wingard, explores how neoliberal economics has affected the rhetoric of the media and politics, and how in very direct, material ways it harms the bodies of some of the United States' most vulnerable occupants. Wingard explains how the state uses certain bodies that will never be accepted as citizens as an underclass in service of capital, and explores how those underclassed “bodies” are identified through branding. By showing how brands are assembled to create affective threats, this book articulates how dangerous the branding of bodies has become and offers rhetorical strategies that can repair the damage to bodies caused by political branding.

Branded

Branded ebook ISBN: 1943089485
Publisher: Beth Williamson
Author: Beth Williamson
Number of Pages: N.A 
File: branded.pdf
Reads: 6400237
 
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Summary:

A marriage of convenience shows a determined rancher and a stubborn woman what it means to be branded. When a clause in his grandfather’s will forces Rafe Sinclair to marry or else lose his ranch, he sets his sights on what he thinks is a safe choice—his neighbor Emma Radcliff. Emma has never wanted anything other than to work her family’s horse ranch. But when her father forces her to marry Rafe, she does everything in her power to make the handsome rancher regret his choice of brides. They say oil and water don't mix, but in Emma's and Rafe's case, it does—and the result is fire. When Emma refuses to consummate the marriage, Rafe sets out to prove that marriage him is the best thing that’s ever happened to her.